Select phone
Smart Advertising
123play.com wraps advertising around high-quality mobile games for an accurately profiled user base. The result: precisely targeted ads and an irresistible hook.
Mobile advertising is a $2 billion business, and it's set to get bigger. Strategy Analytics estimates the global mobile ad market will be worth $14 billion by 2011. With more than two billion mobile phone users in the world, mobile is one of the world's fastest-growing marketing channels.
Gaming is also big news. In the top five European markets, more than 10 million people play mobile games every day and more than 50 million play at least once a month. Those gamers are a diverse group of people, crossing demographic boundaries: male and female, children up to the over-50s.
123play.com game portfolio:
- High quality games and end-user experience
- Games are free for consumers
- Games have a broad demographic appeal - no bad language, violence, adult content etc.
- Casual games, familiar and easy to play, e.g. Solitaire and puzzle games
Benefits for advertisers:
- Full mobile screen advertising is shown before and after the game play
- Mobile gamers represent all major demographical groups - ages up to 50 and both genders
- Targeting by age, gender and location
- Precise advert and user tracking, campaign reporting and results measurement
- Consumers are willing to receive advertising in return for free, high quality mobile games
For further information, please contact us at: sales@123play.com